华侨大学 LYQ--Home-- Does live performance play a critical role in building destination brand equity - A mixed-method study of "Impression Dahongpao"

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Paper Publications

Release time: 2023-12-18Hits:

Journal:Journal of Retailling and Consumer Services
Document Code:102392
Volume:59
Translation or Not:no
Date of Publication:2020-12-14
Included Journals:SSCI

Pre One:Reconstruction of the relationship between traditional and emergingrestaurant brand and customer WOM
Next One:Impact of cultural contact on satisfaction and attachment: mediating roles of creative experiences and cultural memories

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