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发布时间：2024-04-02

所属单位：美术学院

教研室：产品设计

发表刊物：Displays

刊物所在地：Netherlands

关键字：Sign，Level of comprehension， Visual attention processes， Eye tracking

摘要：In practical scenarios, numerous symbolic signs may not be rapidly and accurately comprehended due to poor de- sign or unfamiliarity regarding their intended meanings. Previous studies have shown that combining symbols with text effectively enhances the comprehension of signs. However, the underlying factors and cognitive mecha- nisms for this phenomenon have remained unexplored. To gain a deeper understanding of these factors, we cate- gorized symbols into three comprehension levels: low, medium, and high, based on a standard comprehension test. Subsequently, we displayed signs using three different conditions: text-only, symbol-only, and symbol with text, making it a 3 (level of comprehension) x 3 (display condition) two-factor experiment. In the eye-tracking experiment, the Average Fixation Duration indicator suggests that, among the three display conditions, text-only exhibits the lowest cognitive processing difficulty, and the symbol-only display condition has the highest cogni- tive processing difficulty. Additionally, compared to the symbol-only display condition, the symbol with text dis- play condition significantly reduces comprehension reaction time and substantially improves correct comprehen- sion scores; the percentage of time spent on the text area of interest reveals the underlying reasons: participants allocate their visual attention to the text area according to the comprehension level of symbols. Furthermore, participants consistently direct their initial attention to the symbols in the symbol with text display condition. All these findings provide valuable insights for designing and displaying signs in practical applications.

论文类型：期刊论文

学科门类：艺术学

文献类型：J

是否译文：否

发表时间：2024-04-01

收录刊物：SCI

DOI码：10.1016/j.displa.2024.102709

影响因子：4.6