华侨大学 ZSN--Home-- Does live performance play a critical role in building destination brand equity—A mixed-method study of "Impression Dahongpao"

Associate professor

张舒宁，1995年生，副教授、硕士生导师，管理学博士，福建省高层次人才、泉州市高层次人才（第三层次），主要研究方向为文化旅游、旅游信息与数字化等。在《Tourism Management》《Journal of Travel Research》《International Journal of Hospitality Management》《Journal of Sustainable Tourism》《Journal of Ret...Detials

>Recommended Ph.D.Supervisor >Recommended MA Supervisor

Paper Publications

Does live performance play a critical role in building destination brand equity—A mixed-method study of "Impression Dahongpao"

Release time:2023-12-18 Hits:

Journal:Journal of Retailing and Consumer Services

Indexed by:Journal paper

Translation or Not:no

Date of Publication:2021-01-01

Included Journals:SSCI

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