华侨大学 ZSN--Home-- Understanding the brand equity construction process of Chinese restaurants and Western restaurants: The controversial perspective of utilitarianism and hedonism

张舒宁 Lecturer (higher education)

张舒宁，1995年生，讲师（2022.07留校）、硕士生导师，管理学博士，主要研究方向为旅游文化与创新、旅游信息传播、目的地营销与管理等。在《Tourism Management》《Journal of Travel Research》《International Journal of Hospitality Management》《Journal of Retailing and Consumer Services》《Journal of Hospitality Marketing & Management》《Journal of Hospitality and Tourism Management》《Current Issues ...Detials

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Understanding the brand equity construction process of Chinese restaurants and Western restaurants: The controversial perspective of utilitarianism and hedonism

Release time:2023-12-18 Hits:

Journal:Service Business
Indexed by:Journal paper
Translation or Not:no
Date of Publication:2022-04-18
Included Journals:SSCI

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