华侨大学 ZSN--Home-- What makes you palpitate withexcitement? The differentiation effect and mechanism of message appeal in tourism shortvideos

Associate professor

张舒宁，副教授、博士生导师，管理学博士，拥有传播学与管理学交叉学科背景。入选福建省高层次人才C类、泉州市高层次人才（第三层次），主要研究方向为文化旅游、旅游信息与数智化等。在《Tourism Management》《Journal of Travel Research》《Annals of Tourism Research》《International Journal of Hospitality Man...Detials

>Recommended Ph.D.Supervisor >Recommended MA Supervisor

Paper Publications

What makes you palpitate withexcitement? The differentiation effect and mechanism of message appeal in tourism shortvideos

Release time:2023-12-18 Hits:

Journal:Journal of Travel Research

Indexed by:Journal paper

Translation or Not:no

Date of Publication:2023-12-26

Included Journals:SSCI

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