华侨大学 ZSN--Home-- A new path for building hotel brand equity: the impacts of technological competence and service innovation implementation through perceived value and trust

张舒宁 Lecturer (higher education)

张舒宁，1995年生，讲师（2022.07留校）、硕士生导师，管理学博士，主要研究方向为旅游文化与创新、旅游信息传播、目的地营销与管理等。在《Tourism Management》《Journal of Travel Research》《International Journal of Hospitality Management》《Journal of Retailing and Consumer Services》《Journal of Hospitality Marketing & Management》《Journal of Hospitality and Tourism Management》《Current Issues ...Detials

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A new path for building hotel brand equity: the impacts of technological competence and service innovation implementation through perceived value and trust

Release time:2023-12-18 Hits:

Journal:Journal of Hospitality Marketing & Management
Indexed by:Journal paper
Translation or Not:no
Date of Publication:2020-11-18
Included Journals:SSCI

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