华侨大学 ZSN--Home-- What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos

Associate professor

张舒宁，1995年生，副教授、硕士生导师，管理学博士，福建省高层次人才、泉州市高层次人才（第三层次），主要研究方向为文化旅游、旅游信息与数字化等。在《Tourism Management》《Journal of Travel Research》《International Journal of Hospitality Management》《Journal of Sustainable Tourism》《Journal of Ret...Detials

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Paper Publications

What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos

Release time:2024-03-07 Hits:

Affiliation of Author(s):华侨大学

Journal:Journal of Travel Research

Indexed by:Journal paper

Translation or Not:no

Date of Publication:2024-01-31

Included Journals:SSCI

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