华侨大学 ZSN--Home-- What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos

张舒宁 Lecturer (higher education)

张舒宁，1995年生，讲师（2022.07留校）、硕士生导师，管理学博士，主要研究方向为旅游文化与创新、旅游信息传播、目的地营销与管理等。在《Tourism Management》《Journal of Travel Research》《International Journal of Hospitality Management》《Journal of Retailing and Consumer Services》《Journal of Hospitality Marketing & Management》《Journal of Hospitality and Tourism Management》《Current Issues ...Detials

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What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos

Release time:2024-03-07 Hits:

Affiliation of Author(s):华侨大学
Journal:Journal of Travel Research
Indexed by:Journal paper
Translation or Not:no
Date of Publication:2024-01-31
Included Journals:SSCI

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