华侨大学张舒宁--中文主页-- Understanding the brand equity construction process of Chinese restaurants and Western restaurants: The controversial perspective of utilitarianism and hedonism

张舒宁

+

论文成果

Understanding the brand equity construction process of Chinese restaurants and Western restaurants: The controversial perspective of utilitarianism and hedonism

发表时间：2023-12-18 点击次数：

发表刊物：Service Business

论文类型：期刊论文

是否译文：否

收录刊物：SSCI

上一条：The persuasive effect of humorous prompts on tourists' heritage responsible behaviors

下一条：Reconstruction of the relationship between traditional and emergingrestaurant brand and customer WOM