华侨大学杨洪涛--中文主页-- A new social media programme for brands? A study of the relationship between virtual influencers and brand followers

A new social media programme for brands? A study of the relationship between virtual influencers and brand followers

点击次数： 发表刊物：Journal of Retailing and Consumer Services（JCR1区、中国科学院SSCI一区TOP期刊，IF 11.0，CiteScore(22.4)） 备注：Guo Z（硕士研究生）, Yang H, Yang W. A new social media programme for brands? A study of the relationship between virtual influencers and brand followers[J]. Journal of Retailing and Consumer Services, 2025, 84: 104241. 论文类型：期刊论文 是否译文：否 发表时间：2025-01-31

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A new social media programme for brands? A study of the relationship between virtual influencers and brand followers