Paper Publications
- [11] Does live performance play a critical role in building destination brand equity - A mixed-method study of "Impression Dahongpao".Journal of Retailling and Consumer Services,2020,59
- [12] Impact of cultural contact on satisfaction and attachment: mediating roles of creative experiences and cultural memories.[J].Journal of Hospitality Marketing & Management,2019,29(2):221-245.
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Doctoral Degree in Management
李勇泉