华侨大学 YHT--Home-- A new social media programme for brands? A study of the relationship between virtual influencers and brand followers

Current position: Home >> Scientific Research >> Paper Publications >> A new social media programme for brands? A study of the relationship between virtual influencers and brand followers

Paper Publications

Hits: Release time:2025-02-25

Journal:Journal of Retailing and Consumer Services（JCR1区、中国科学院SSCI一区TOP期刊，IF 11.0，CiteScore(22.4)）
Note:Guo Z（硕士研究生）, Yang H, Yang W. A new social media programme for brands? A study of the relationship between virtual influencers and brand followers[J]. Journal of Retailing and Consumer Services, 2025, 84: 104241.
Indexed by:Journal paper
Translation or Not:no
Date of Publication:2025-01-31

Next One: Is Embodied Energy a Better Starting Point for Solving Energy Security Issues?—Based on an Overview of Embodied Energy-Related Research