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Scientific Research
Scientific Research
Paper Publications
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创业失败恐惧与创业机会识别的关系研究.科研管理.2024,46(1):174-182
A new social media programme for brands? A study of the relationship between virtual influencers and brand followers.Journal of Retailing and Consumer Services（JCR1区、中国科学院SSCI一区TOP期刊，IF 11.0，CiteScore(22.4)）.2025
Is Embodied Energy a Better Starting Point for Solving Energy Security Issues?—Based on an Overview of Embodied Energy-Related Research.Sustainability
Influence of entrepreneurial orientation on venture capitalists' initial trust.Frontiers in Psychology
YHT.Benefits and Costs of Happy Entrepreneurs: The Dual Effect of Entrepreneurial Identity on Entrepreneurs' Subjective Well-Being.FRONTIERS IN PSYCHOLOGY.2021
Published Books
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市场营销：网络时代的超越竞争(第3版)
知识经济网络时代的全球贸易
市场营销学多媒体课件
现代市场营销学多媒体课件
现代市场营销：超越竞争为顾客创造价值
Research Projects
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加强联络联谊，促进“以侨引才”，探索侨界发挥国际化引才作用研究, 其他各类市厅级人文社会科学研究课题
数字经济背景下泉州民营企业数字化转型升级策略研究, 2024/02/02, 福建省统战理论研究课题
侨界助力福建省国际化引才的路径研究, 2025/02/01, 福建省统战理论研究课题
“三进下党”对中国共产党坚持人民至上理念的践行与发展研究, 福建省社会科学基金项目-特别委托项目
新质生产力视角下优化营商环境重建民营企业投资信心的机制与路径研究, 2025/02/01, 福建省社会科学基金项目-重点项目
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