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Scientific Research

Paper Publications

A new social media programme for brands? A study of the relationship between virtual influencers and brand followers.Journal of Retailing and Consumer Services（JCR1区、中国科学院SSCI一区TOP期刊，IF 11.0，CiteScore(22.4)）.2025
Is Embodied Energy a Better Starting Point for Solving Energy Security Issues?—Based on an Overview of Embodied Energy-Related Research.Sustainability
Influence of entrepreneurial orientation on venture capitalists' initial trust.Frontiers in Psychology
YHT.Benefits and Costs of Happy Entrepreneurs: The Dual Effect of Entrepreneurial Identity on Entrepreneurs' Subjective Well-Being.FRONTIERS IN PSYCHOLOGY.2021
YHT.Entrepreneurial Passion and Venture Capitalists' Willingness to Invest: The Role of Relational Capital.FRONTIERS IN PSYCHOLOGY.2021

Published Books

Research Projects